Center for Retail And Services Marketing

Field Lab for Entrepreneurship Students

In line with UMT's philosophy of experiential learning, Department of Marketing HSM and Center for Retail & Services Marketing (CRASM) have taken the initiative of field labs for the courses that need applied orientation. For this purpose, a trip was arranged to Zacky Farms Barki road, Lahore where articipants explored, observed, and learned the practical dimensions of process innovation, business model innovation, and business model deployment. They also learned about the integration of different aspects of production and retail supply chain management

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