UNIVERSITY OF MANAGEMENT AND TECHNOLOGY

Center for Retail And Services Marketing

Retail Lab for Category & Space Management

CRASM organized a Retail Lab activitiy for the students of Category and Space Management course. Participants observed the operations of Pespi Cola International's Snack Division, Unilever's Food Solutions, and Engro Foods at Zee Mart, Al-Fateh, Park Plaza, Fat Burger, H Super MArt, and SM Store. The participants also learned about the issues of Category Management from the manufacturer's perspective. 

2015-05-22                                                                                                                                                                                       

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