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CRASM Objectives
To establish a nerve centre to cater to the requirements of retail and services industries of Pakistan
To design and offer market based academic programs (degree, diploma, certificate) to bridge the existing HR gap of retail and services industries as highlighted by leading retail practitioners
To initiate and facilitate the advancement of academic/theoretical research in the area
To undertake research projects from the retail industry to gain first hand knowledge in solving different industry specific issues
To establish local and international collaborations which will enhance the exposure and marketability of the center
To strengthen the industry-academia relationship by engaging leading local, national and international retailers
To arrange seminars, expos, and conferences on retailing to understand the changing/emerging retail environment and practices
To create a conducive environment and opportunity for case writing based on the practices of leading local and international retailers
To cater to the industry’s training and consultancy requirements
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