Center for Retail And Services Marketing

CRASM Objectives

  • To establish a nerve centre to cater to the requirements of retail and services industries of Pakistan
  • To design and offer market based academic programs (degree, diploma, certificate) to bridge the existing HR gap of retail and services industries as highlighted by leading retail practitioners
  • To initiate and facilitate the advancement of academic/theoretical research in the area
  • To undertake research projects from the retail industry to gain first hand knowledge in solving different industry specific issues
  • To establish local and international collaborations which will enhance the exposure and marketability of the center
  • To strengthen the industry-academia relationship by engaging leading local, national and international retailers
  • To arrange seminars, expos, and conferences on retailing to understand the changing/emerging retail environment and practices
  • To create a conducive environment and opportunity for case writing based on the practices of leading local and international retailers
  • To cater to the industry’s training and consultancy requirements

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