Center for Retail And Services Marketing

CRASM Objectives

• To establish a nerve centre to cater to the requirements of retail and services industries of Pakistan
• To design and offer market based academic programs (degree, diploma, certificate) to bridge the existing HR gap of retail and services industries as highlighted by leading retail practitioners
• To initiate and facilitate the advancement of academic/theoretical research in the area
• To undertake research projects from the retail industry to gain first hand knowledge in solving different industry specific issues
• To establish local and international collaborations which will enhance the exposure and marketability of the center
• To strengthen the industry-academia relationship by engaging leading local, national and international retailers
• To arrange seminars, expos, and conferences on retailing to understand the changing/emerging retail environment and practices
• To create a conducive environment and opportunity for case writing based on the practices of leading local and international retailers
• To cater to the industry’s training and consultancy requirements