‘CAPTAIL’ is a retail photography contest that intends to provide a platform to the photographers where they can showcase their professional photography skills and get a chance to work for retail brands as well.
Retailing and Photography go hand in hand. Images have always had great impact on consumers’ buying behavior. In the past few years, as the technology took over almost everyone’s life, visual marketing and merchandising became more important for retail brands to influence consumers’ point of purchase choice decision. With that increased usage of visual aid in retail marketing, a huge demand for photography service providers have taken place. This contest and exhibition aims to provide an opportunity to the photographers to meet-up that demand by displaying their skills.