Program Structure
| MS Marketing | Credit Hours | No. of Courses |
|---|
| Graduation Requirements |
30 |
10 |
| Core Courses |
12 |
4 |
| Elective Courses |
12 |
4 |
| Project / Thesis or 2 electives |
6 |
1 |
The degree requirements include 24 credit hours of course work plus a 6 credit hours thesis. A core of 12 credit hours and an additional 12 credit hours of elective courses complete the course requirement.
Elective
- Participants may study any two courses of 700 (PhD) level.
- Three elective courses must be of Marketing.
- Two electives maybe studied from any other MS Program streams (e.g. Supply Chain, Management, Economics or Finance).
Core Courses
- Statistical Analysis for Management Research
- Strategy and Policy
- Research Methodology
- Strategic Marketing
Electives
- Consumer Behaviour Models (with PhD Marketing).
- Strategic Brand Management (with PhD Marketing).
- Culture and Persuasion
- Marketing Models
- Attitudes and Persuasion
- Services Marketing & CRM.
- Distribution & Logistics.
- Integrated Marketing Communications.
- Product Innovation & Development.
- International Marketing
- Strategic Marketing.
Thesis
Students will complete a 6-credit hours’ thesis (including 1-credit hour research seminar).
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Chairperson Dept. of Marketing
Dr. Haroon Rasheed
[email protected]
Support Staff
Usman Nasir
[email protected]
Related Links
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