UNIVERSITY OF MANAGEMENT AND TECHNOLOGY

Department of Marketing

Dr Yasir Rashid Publications

  1. Waheed, A., Zhjang Q., Rashid, Y. (2020). Impact of Green Manufacturing on Ecological Behaviour: Stakeholder engagement through green production and Innovation. Sustainable Development.- DOI https://doi.org/10.1002/sd.2093 (SSCI IF 3.82, SCOPUS).
  2. Waheed, A., Liu, Y., Rashid Y. (2020). The Impact of Corporate Social Responsibility on Buying Tendencies from the Perspective of Stakeholder Theory and Practices.  Corporate Social Responsibility and Environmental Management. Vol 27 (3) pp 1307-1315 (SSCI Impact Factor 5.51)
  3. Bashir,S., Khwaja, M., Rashid, Y., Turi, J., Waheed, T. (2020). Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image. Sage Open. Vol 10(3)  (SSCI Impact Factor 0.675)
  4. Rashid , Y., Tanveer, A., Shaukat, Z., Sadiq, I. (2020)Value Co-Creation Features: An Empirical Case Study of B2B Collaboration and Interactions in New Zealand. Digital Library Perspectives. Vol 36 (3) - DOI https://doi.org/10.1108/DLP-02-2020-0006 pp (ESCI, Scopus)
  5. Tariq, A, Rashid Y., Waseem, A. (2020). Value Co-Creation in Travel Industry: Examining the Impact of Operand and Operant Resources on Actor Experience. Vol 7(1), pp 31-46. Journal of Management Sciences (HEC Recog.)
  6. Rashid Y., Rashid A., Warraich A., Sabir S., Waseem, A. (2019). Case Study Method: A Step by Step guide for Business Researchers. International Journal of Qualitative Methods. Vol 18. pp 1-13 (SSCI Impact Factor 2.257, ABDC, SCOPUS)
  7. Rashid Y., Waseem, A., Akbar, A A, Azam, F. (2019). Value Co-Creation and Social Media: A Systematic Literature Review using Citation and Thematic Analysis. European Business Review. Vol 31, Issue 5. pp 761-784. (ABDC, SCOPUS, ESCI)
  8. Zahra, N., Qayyum, A., Rashid Y. (2018): Travelers empowering Travelers: Website Quality, User-Generated-Content and Hotel Booking Behavior.  2nd ASIA International Multidisciplinary Conference (AIMC), Malaysia
  9. Rashid Y., Nazir, M. (2018): An Empirical Study of the Consumers’ Attention towards Emotional Social Media Advertisements Using Electroencephalography (EEG). 7th Asian Management Research and Case Conference, Pakistan (Won 3rd Best Paper Award and USD 300  )
  10. Manzoor, A., Rashid Y., Sadiq I. (2018): Paperless Pakistan: Identifying the drivers of Cryptocurrency Awareness among Digital Banking Users.  1st International Conference on Management and Commerce, Pakistan
  11. Rashid Y., Sadiq I. (2016).: Value Co-Creation in Retail: A Perspective Integrating Consumer Culture Theory (CCT) and Service Dominant Logic of Marketing. Australia and New Zealand Marketing Academy (ANZMAC 2016), New Zealand
  12. Rashid Y., Varey J. R., Costley C. (xxxx).  Case Study Method: A Step by Step Guide for Management and Marketing Researchers. Accepted for Publication in The Qualitative Report- Journal. (Forthcoming)   
  13. Hussain S., Rashid Y. (2016). Brand Extension Success Elements: A Conceptual Framework. Journal of Business Administration and Education, Vol 8 (1).
  14. Lone N. A., Rashid Y. (2015).  Value Co-Creation: Exploring the Role and Purpose of User Generated Content (UGC). Research Journal of Social Science and Management, Vol 5 (8).  
  15. Rashid A., Rashid Y., Hock W. Q. (2015). Examining the Effectiveness of Knowledge Management Systems (KMS) in Co-Creation: An Empirical Investigation. Journal of Science & IT Management, Vol 5(2).
  16. Rashid Y., Rashid A. (2013). An Exploratory Study Examining the Influence of Customer Knowledge Management (CKM) on Customers Acquisition Performance and Organizational Learning. International Journal of Knowledge and Research in Management and E-commerce. Vol 3(2).
  17. Rashid Y., Varey J. R., Costley C. (2013). Features of Value Co-Creation Process: A Multiple Actor View. Conference proceedings of Naples Forum on Service, Naples (Italy).
  18. Rashid Y. (2011). Identifying the Processes of Value Co-Creation in ICT. Australia and New Zealand Marketing Academy (ANZMAC 2011), Perth (Australia).
  19. Rashid Y. (2010) Marketing Response to the Knowledge Economy. 14th Annual Waikato Research Conference, Hamilton (New Zealand).

Dr Abdul Waheed Publications

Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Impact of green practices on consumers’ sustainable purchase intentions: Humans’ management adopting green strategies in Pakistan Human Systems Management 0.220 2020
International Publications with impact factor (2.0 and above) Effect of CSR and Ethical Practices on Sustainable Competitive Performance: A Case of Emerging Markets from Stakeholder Theory Perspective Journal of Business Ethics 4.140 2020
International Publications with impact factor (2.0 and above) The linkages among natural resources, renewable energy consumption, and environmental quality: A path toward sustainable development Sustainable Development 4.082 2020
Conference Papers (presented in International University) Role of Big Five Personality Traits in Sustainable Consumption Behavior In Proceedings of the 2020 3rd International Conference on Big Data Technologies 0.000 2020
International Publications with impact factor (2.0 and above) Enterprise Social Media and Cyber-Slacking: A Kahn's Model Perspective Information and Management 5.150 2020
International Publications with impact factor (2.0 and above) The Safe and Reliable Routing Mechanism of LEO Satellite Based on SDN CMC-Computers Materials & Continua 4.890 2020
International Publications with impact factor (2.0 and above) The Impact of Corporate Social Responsibility on Buying Tendencies from the Perspective of Stakeholder Theory and Practices Corporate Social Responsibility and Environmental Management Sustainable Development 5.510 2020
Conference Papers (presented in Local University) LNG supply chain: Challenges, Opportunities and Future Prospects 2020 3rd International Conference on Computing, Mathematics and Engineering Technologies – iCoMET 2020 0.000 2020
International Publications with impact factor (2.0 and above) Analyzing the association between innovation, economic growth, and environment: divulging the importance of FDI and trade openness in India Environmental Science and Pollution Research 3.208 2020
International Publications with impact factor (2.0 and above) Impact of Green Manufacturing on Ecological Behavior: Stakeholder Engagement through Green Production and Innovation Sustainable Development 4.082 2020
nternational Publications with impact factor (less than 2.0) / JCR / SJR Analysing the impact of agile supply chain on firms' sales performance with moderating effect of technological-integration International Journal of Applied Decision Sciences 0.654

2019

International Publications with impact factor (less than 2.0) / JCR / SJR Service-innovation capability founded on knowledge from customers Human Systems Management 0.220 2019
International Publications with impact factor (less than 2.0) / JCR / SJR Entrepreneurship posture and new venture performance in Pakistan Human Systems Management 0.220 2019
International Publications with impact factor (less than 2.0) / JCR / SJR Entrepreneurial intentions: The role of individualism and collectivism in perspective of theory of planned behaviour Education and Training 0.450 2019
International Publications with impact factor (less than 2.0) / JCR / SJR The influence of entrepreneurial leadership on organisational innovation: mediating role of innovation climate International Journal of Information Systems and Change Management 0.130 2019
International Publications with impact factor (less than 2.0) / JCR / SJR Understanding an Effect of Technology Between the Relationships of the Five- Factor Model and Sales Performance Technology as a Moderating Tool International Journal of Information Systems in the Service Sector 0.270 2019
International Publications with impact factor (less than 2.0) / JCR / SJR Impact of Digital Marketing on Consumers’ Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education: B2C Emerging Promotional Tools International Journal of Enterprise Information Systems 0.190 2019

Conference Papers (presented in International University) Understanding the impact of Chinese e-commerce sites on consumers’ online purchase intention in Pakistan 29?? POMS annual conference, Houston, USA. 0.000 2018
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Understanding the Impact of Agile Supply Chain on Organizational Financial Performance In Proceedings of the 2018 2nd International Conference on Management Engineering, Software Engineering and Service Sciences 0.000 2018
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention International Journal of Marketing, Communication and New Media 0.000 2018
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Entrepreneurial intentions: The role of personality traits in perspective of theory of planned behaviour Asia Pacific Journal of Innovation and Entrepreneurship 0.000 2018

International Publications with impact factor (less than 2.0) / JCR / SJR The impact of mobile marketing on online consumer buying behaviour: empirical evidence from Pakistan International Journal of Mobile Communications 1.740 2018
International Publications with impact factor (less than 2.0) / JCR / SJR Achieving consumers’ attention through emerging technologies: The linkage between e-marketing and consumers’ exploratory buying behavior tendencies Baltic Journal of Management 1.460 2018

International Publications with impact factor (less than 2.0) / JCR / SJR Assessing the Physicians' Acceptance of E-Prescribing in a Developing Country: An Extension of the UTAUT Model With Moderating Effect of Perceived Organizational Support. Journal of Global Information Management 1.090 2017

International Publications with impact factor (less than 2.0) / JCR / SJR The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers: Communication Through Wireless Technologies International Journal of Enterprise Information Systems 0.190 2017

International Publications with impact factor (less than 2.0) / JCR / SJR The effect of personality traits on sales performance: an empirical investigation to test the five-factor model (FFM) in Pakistan. Interdisciplinary Journal of Information, Knowledge and Management, 0.180 2017

International Publications with impact factor (less than 2.0) / JCR / SJR An Empirical Study to Understand the Effect of Supply Chain Agility on Organizational Operational Performance: SC Agility and Organizational Performance International Journal of Information Systems and Supply Chain Management 0.250 2017

Conference Papers (presented in International University) Understanding the effect of E-marketing (eM) on online consumer buying behavior In Proceedings of the 2017 International Conference on Management Engineering, Software Engineering and Service Sciences 0.000 2017

Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) The effect of e-marketing and outdoor media advertising on exploratory consumer buying behavior. International Journal of Customer Relationship Marketing and Management (IJCRMM), 0.000 2017

Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Learning organization and competitive advantage-an integrated approach Journal of Asian business strategy 0.000 2015
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Proposed conceptual model of learning organization and competitive advantages International journal of research 0.000 2014

Dr Akib Warraich Publications

  1. Rashid Y., Rashid A., Warraich A., Sabir S., Waseem, A. (2019). Case Study Method: A Step by Step guide for Business Researchers. International Journal of Qualitative Methods. Vol 18. pp 1-13 (SSCI Impact Factor 2.257, ABDC, SCOPUS)
  2. Waseem, A., Rashid Y., Warraich A., Sadiq, I., Shaukat, Z. (2019). Factors affecting E-Commerce potential of any country using multiple regression analysis. Journal of Internet Banking and Commerce. Vol 24 (2) (ABDC, SCOPUS)
  3.  Warraich, M.A & Perrigot, R. (2017). Franchising in the education sector: How do Pakistani customers perceive this new phenomenon.Management and Governance of Networks – Franchising Cooperatives and Strategic AlliancesSpringer – Physica-Verlag. Editors: Cliquet, G., Ehrmann, T., Hendrikse, G., & Windsperger, J. 91-108.
  4. Zahra, K. Khan, M.J. Warraich, M.A. Hussain, D., (2017). Ceo characteristics and the probability of financial distress; evidence from Pakistan. Paper presented at Business Leadership and Management Conference held at National University of Modern Languages, Islamabad, Pakistan. December 7.
  5. Perrigot, R & Warraich, M.A. (2016). Education franchises growing rapidly in countries with low public financing, inefficient administration.Franchise World, International Franchise Association (IFA). 43-44.
  6. Warraich, M.A., & Perrigot, R. (2016). Franchising in the education sector: How do Pakistani customers perceive this new phenomenon. Paper presented at the 30th Annual Conference of International Society of Franchising (ISoF) held at the University of Groningen, Groningen, Netherlands. June 09-11.
  7. Warraich, M.A., & Perrigot, R. (2015). Social franchising in the education sector in Pakistan: A multi perspective approach. Paper presented at the 7th International Conference on Economics and Management of Networks (EMNet) held at University of the Western Cape, Cape Town, South Africa. December 03-05.
  8. Warraich, M.A., & Perrigot, R. (2015). Franchising in the education sector in Pakistan: Is it social franchising? Preliminary insights from franchisees. Paper presented at the 29th Annual Conference of International Society of Franchising (ISoF) held at the University of Oviedo, Spain. June 18-20.
  9. Warraich, M.A., & Perrigot, R. (2015). The growth of social franchising in Pakistan: insights from the franchisee in the education sector. Paper presented at the 18th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD) held at University of Rennes 1, Rennes, France. July 01-03.
  10. Hussain, D. & Warraich, M.A. (2014). Franchise termination: A case study. Paper presented at International Conference on Entrepreneurship and Business Management, Penang, Malaysia. November 6-7.

Mr. Imran Sadiq Publications

  1. Raza. A., Saeed. A., Iqbal. K., Sadiq. I., (2020). Linking Corporate Social Responsibility to Customer Loyalty through Co-Creation and Customer Company identification: Exploring Sequential Mediation Mechanism. Sustainibilty vol 12. (Category W)
  2. Rashid , Y., Tanveer, A., Shaukat, Z., Sadiq, I. (2020)Value Co-Creation Features: An Empirical Case Study of B2B Collaboration and Interactions in New Zealand. Digital Library Perspectives. Vol 36 (3) - DOI https://doi.org/10.1108/DLP-02-2020-0006 pp (ESCI, Scopus)
  3. Manzoor, A., Rashid Y., Sadiq I. (2018): Paperless Pakistan: Identifying the drivers of Cryptocurrency Awareness among Digital Banking Users.  1st International Conference on Management and Commerce, Pakistan
  4. Rashid Y., Sadiq I. (2016).: Value Co-Creation in Retail: A Perspective Integrating Consumer Culture Theory (CCT) and Service Dominant Logic of Marketing. Australia and New Zealand Marketing Academy (ANZMAC 2016), New Zealand

Ms. Aysha Qayyum Publications

  1. Zahra, N., Qayyum, A., Rashid Y. (2018): Travelers empowering Travelers: Website Quality, User-Generated-Content and Hotel Booking Behavior.  2nd ASIA International Multidisciplinary Conference (AIMC), Malaysia

Mr. Zeeshan Shaukat Publications

  1. Rashid , Y., Tanveer, A., Shaukat, Z., Sadiq, I. (2020)Value Co-Creation Features: An Empirical Case Study of B2B Collaboration and Interactions in New Zealand. Digital Library Perspectives. Vol 36 (3) - DOI https://doi.org/10.1108/DLP-02-2020-0006 pp (ESCI, Scopus)
  2. Waseem, A., Rashid Y., Warraich A., Sadiq, I., Shaukat, Z. (2019). Factors affecting E-Commerce potential of any country using multiple regression analysis. Journal of Internet Banking and Commerce. Vol 24 (2) (ABDC, SCOPUS)

Mr. Salman Zaheer Publications

  1. Mehmood, S., Rashid Y., Zaheer, S. (2018). Negative Word of Mouth and Online Shopping: Examining the Role of Psychological Contract Violation, Trust and Satisfaction. Pakistan Journal of Commerce and Social Sciences, vol 12(3), pp 886-908. (SCOPUS, HEC W)
  2.  Zaheer, S., Hasan, A. I., Butt, D. I., Rehman, M. U., (2016, August). Al-Madni Hotel (restaurant): Dealing with multiple consumer segments. Proceedings from 8th South Asian International Conference (SAICON), Islamabad, Pakistan.
  3. Zaheer, S., (2014, August). Buying a laptop: Consumer Behavior and Product Life Cycle. Proceedings from 6th South Asian International Conference. (SAICON), Islamabad, Pakistan.
  4. Zaheer, S., (2013). Consumer Behavior: Buying a cell phone. Asian Journal of Management Cases: Second International Conference.
  5. Siddiqui, K., Mirza, I., Awan, F., Hassan, A., Asad, M., & Zaheer, S. (2011). c." Personality influences Mobile Phone usage. Interdisciplinary Journal of Contemporary Research In Business, 3(3), 554-565.

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