Publication Type
|
Title
|
Journal Name
|
Impact Factor
|
Year of Publication
|
International Publications with impact factor (less than 2.0) / JCR / SJR |
The Moderating Role of Product Type in Network Buying Behavior |
Sage Open |
2.032 |
2020 |
International Publications with impact factor (2.0 and above) |
Drink It or Not”: Soft Drink Anti -consumption Behavior and the Mediating Effect of Behavioral Intentions |
Sustainability |
3.889 |
2019 |
International Publications with impact factor (2.0 and above) |
Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior |
British Food Journal |
3.224 |
2015 |
International Publications with impact factor (less than 2.0) / JCR / SJR |
mpact of smartphone brand experience on brand equity |
Journal of Islamic Marketing |
0.000 |
2017 |
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) |
Education system in Punjab challenges and issues of public and private sector |
Case Center |
0.000 |
2017 |
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) |
Perception of Functional Foods among Adult Consumers in Pakistan |
Interdisciplinary Rev. Econ. Mgt |
0.000 |
2011 |
Conference Papers (presented in Local University) |
Factor affecting Smart-Phone Purchase Behavior, Evidence from Pakistan |
ICETM 2012 |
0.000 |
2012 |
International Publications with impact factor (less than 2.0) / JCR / SJR |
Determinants of the Intention to Purchase Branded Meat: Mediation of Brand Trust |
Sage Open |
2.032 |
2021 |
International Publications with impact factor (2.0 and above) |
How does addiction of fast-food turn into anti-consumption of fast-food? The mediating role of health concerns |
Journal of Consumer Behaviour |
3.280 |
2022 |
International Publications with impact factor (2.0 and above) |
Fast food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility |
International Journal of Consumer |
7.096 |
2020 |
Conference Papers (presented in Local University) |
The Influence of Service Failure Severity on Customer satisfaction, an empirical study among cellular phone users of Pakistan: an empirical study |
ICETM 2015 |
0.000 |
2015 |
International Publications with impact factor (2.0 and above) |
Do meat anti-consumption opinions influence consumers' wellbeing?–The moderating role of religiosity. |
Frontiers in Psychology, |
4.060 |
2022 |
International Publications with impact factor (less than 2.0) / JCR / SJR |
Role of CSR in achieving customers’ satisfaction and retention during COVID-19 and post-pandemic period: Empirical evidence from emerging nations. |
Human Systems Management |
0.000 |
2022 |
Conference Papers (presented in Local University) |
Mediating Role of Customer Perceived Value in Corporate Reputation & Loyalty Intentions and Reputational Comparison in Conventional and Islamic Banks in Pakistan. |
ICETM 2015 |
0.000 |
2015 |
International Publications with impact factor (2.0 and above) |
Exploring the impact of E-marketing on consumer online cognitive and affective tendencies in developing nations: How to win over digital consumer in digital era |
International Journal of online Marketing |
0.000 |
2022 |