UNIVERSITY OF MANAGEMENT AND TECHNOLOGY

Faculty Profile

Dr Abdul Waheed

Study Leave, Assistant Professor, HEC Approved Supervisor

School of Business and Economics

Department of Marketing

 : [email protected]     : wechat: waheed010688   

Dr. Abdul Waheed is a "HEC Approved PhD Supervisor" and marketing academician. Dr. Waheed is a Post-doctorate fellow, and did PhD (marketing) with distinction from AACSB and AMB accredited business school, USTB-China. He did MBA/MS (marketing) and BBA (Hons) (marketing) from IMS-BZU, Multan. Waheed got several research awards during his academic career, including in PhD, i.e., "Outstanding Int. Student Award" from China ministry of education and "Excellent Int. Student Award" (consecutively 2016, 2017, 2018, and 2019). Waheed received doctorate "Excellent Int. Graduation Award", and has been nominated for gold-medal. He has over 50 publications in the prestigious Int. journals, conferences, and books indexed/ranked include JCR-IF-SSCI (Q1), SJR (Q1), ISI, and HEC (W, X, Y) categories. His teaching and research interests include strategic marketing, digital marketing, CB, SCM, and CSR. He is an active member of editorial board and review committee in varied Int. scientific journals.

  • Digital Marketing
  • E-marketing
  • Strategic Marketing Management
  • Promotion Management
  • Consumer Behavior
  • Service Marketing
  • Integrated Marketing Communications (IMC)
  • Marketing and Corporate Social Responsibility (CSR)
  • Chinese e-commerce sites and consumers’ online purchase intention in Pakistan: consequences and outcomes of CPEC initiative (Project is presented in the meeting of 29th Production and Operations Management (POMS), Houston, TX, USA.
Name of Organization Designation Start Date End Date
Mohi-Ud-Islamic University, AJK/Islamabad Lecturer Marketing 17-02-2013 15-02-2015
Allam Iqbal Institute of Technology, Pattoki Director HR and Marketing 01-01-2012 04-01-2013
Distinct Educational Institutes of Pakistan Honorary director marketing and promotion 01-11-2010 Present
Publication Type Title Journal Name Impact Factor Year of Publication
International Publications with impact factor (2.0 and above) Effect of corporate social responsibility disclosure on firms' sales performance: A perspective of stakeholder engagement and theory Corporate Social Responsibility and Environmental Management 5.510 2018
International Publications with impact factor (2.0 and above) Investment in intangible resources and capabilities spurs sustainable competitive advantage and firm performance Corporate Social Responsibility and Environmental Management 5.510 2019
International Publications with impact factor (less than 2.0) / JCR / SJR The impact of mobile marketing on online consumer buying behaviour: empirical evidence from Pakistan International Journal of Mobile Communications 1.740 2018
International Publications with impact factor (less than 2.0) / JCR / SJR Achieving consumers’ attention through emerging technologies: The linkage between e-marketing and consumers’ exploratory buying behavior tendencies Baltic Journal of Management 1.460 2018
International Publications with impact factor (less than 2.0) / JCR / SJR Assessing the Physicians' Acceptance of E-Prescribing in a Developing Country: An Extension of the UTAUT Model With Moderating Effect of Perceived Organizational Support. Journal of Global Information Management 1.090 2017
International Publications with impact factor (less than 2.0) / JCR / SJR Customers’ Expectation, Satisfaction, and Repurchase Intention of Used Products Online: Empirical Evidence from China Sage Open 0.670 2019
International Publications with impact factor (less than 2.0) / JCR / SJR The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers: Communication Through Wireless Technologies International Journal of Enterprise Information Systems 0.190 2017
International Publications with impact factor (less than 2.0) / JCR / SJR Reinforcing consumers' impulsive buying tendencies through m-devices and emails in Pakistan Interdisciplinary Journal of Information, Knowledge and Management, 0.180 2018
International Publications with impact factor (less than 2.0) / JCR / SJR The effect of personality traits on sales performance: an empirical investigation to test the five-factor model (FFM) in Pakistan. Interdisciplinary Journal of Information, Knowledge and Management, 0.180 2017
International Publications with impact factor (less than 2.0) / JCR / SJR The effect of Prejudice and References on employee selection process: empirical evidence from Pakistan Global business review 0.390 2019
International Publications with impact factor (less than 2.0) / JCR / SJR Understanding the Impact of Social apps and SNSs on Consumer’s Online Purchase Intention Global business review 0.390 2019
International Publications with impact factor (less than 2.0) / JCR / SJR An Empirical Study to Understand the Effect of Supply Chain Agility on Organizational Operational Performance: SC Agility and Organizational Performance International Journal of Information Systems and Supply Chain Management 0.250 2017
International Publications with impact factor (less than 2.0) / JCR / SJR Corporate image and customer satisfaction by virtue of employee engagement Human Systems Management 0.220 2018
International Publications with impact factor (less than 2.0) / JCR / SJR Fostering work outcomes: the interactive effects of organisational justice and Islamic work ethics International Journal of Information Systems and Change Management 0.130 2017
International Publications with impact factor (less than 2.0) / JCR / SJR Service-innovation capability founded on knowledge from customers Human Systems Management 0.220 2019
International Publications with impact factor (less than 2.0) / JCR / SJR Entrepreneurship posture and new venture performance in Pakistan Human Systems Management 0.220 2019
International Publications with impact factor (less than 2.0) / JCR / SJR Entrepreneurial intentions: The role of individualism and collectivism in perspective of theory of planned behaviour Education and Training 0.450 2019
International Publications with impact factor (less than 2.0) / JCR / SJR The influence of entrepreneurial leadership on organisational innovation: mediating role of innovation climate International Journal of Information Systems and Change Management 0.130 2019
International Publications with impact factor (less than 2.0) / JCR / SJR Understanding an Effect of Technology Between the Relationships of the Five- Factor Model and Sales Performance Technology as a Moderating Tool International Journal of Information Systems in the Service Sector 0.270 2019
International Publications with impact factor (less than 2.0) / JCR / SJR Impact of Digital Marketing on Consumers’ Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education: B2C Emerging Promotional Tools International Journal of Enterprise Information Systems 0.190 2019
Conference Papers (presented in International University) Understanding the effect of E-marketing (eM) on online consumer buying behavior In Proceedings of the 2017 International Conference on Management Engineering, Software Engineering and Service Sciences 0.000 2017
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) The effect of e-marketing and outdoor media advertising on exploratory consumer buying behavior. International Journal of Customer Relationship Marketing and Management (IJCRMM), 0.000 2017
Book Chapter (published) The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior In Advertising and Branding: Concepts, Methodologies, Tools, and Applications ( 0.000 2017
Book Chapter (published) The Comparison Between Traditional vs. Advanced Means of Marketing Communications In Diverse Methods in Customer Relationship Marketing and Management 0.000 2018
Book Chapter (published) Empirical Study to Understand the Effect of Supply Chain Agility on Organizational Operational Performance Supply Chain and Logistics Management: Concepts, Methodologies, Tools, and Applications 0.000 2019
Conference Papers (presented in International University) Understanding the impact of Chinese e-commerce sites on consumers’ online purchase intention in Pakistan 29ᵗʰ POMS annual conference, Houston, USA. 0.000 2018
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Understanding the Impact of Agile Supply Chain on Organizational Financial Performance In Proceedings of the 2018 2nd International Conference on Management Engineering, Software Engineering and Service Sciences 0.000 2018
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention International Journal of Marketing, Communication and New Media 0.000 2018
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Entrepreneurial intentions: The role of personality traits in perspective of theory of planned behaviour Asia Pacific Journal of Innovation and Entrepreneurship 0.000 2018
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Impact of Entrepreneurial Leadership on Employee’s Innovative Behavior: Mediating role of Psychological Empowerment In Proceedings of the 2017 International Conference on Management Engineering, Software Engineering and Service Sciences 0.000 2019
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Is Marketing Limited to Promotional Activities? The Concept of Marketing: A Concise Review of the Literature Asian Development Policy Review 0.000 2017
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Learning organization and competitive advantage-an integrated approach Journal of Asian business strategy 0.000 2015
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Proposed conceptual model of learning organization and competitive advantages International journal of research 0.000 2014
International Publications with impact factor (2.0 and above) The Safe and Reliable Routing Mechanism of LEO Satellite Based on SDN CMC-Computers Materials & Continua 4.890 2020
International Publications with impact factor (2.0 and above) The Impact of Corporate Social Responsibility on Buying Tendencies from the Perspective of Stakeholder Theory and Practices Corporate Social Responsibility and Environmental Management Sustainable Development 5.510 2020
Conference Papers (presented in Local University) LNG supply chain: Challenges, Opportunities and Future Prospects 2020 3rd International Conference on Computing, Mathematics and Engineering Technologies – iCoMET 2020 0.000 2020
International Publications with impact factor (2.0 and above) Analyzing the association between innovation, economic growth, and environment: divulging the importance of FDI and trade openness in India Environmental Science and Pollution Research 3.208 2020
International Publications with impact factor (2.0 and above) Impact of Green Manufacturing on Ecological Behavior: Stakeholder Engagement through Green Production and Innovation Sustainable Development 4.082 2020
International Publications with impact factor (less than 2.0) / JCR / SJR Analysing the impact of agile supply chain on firms' sales performance with moderating effect of technological-integration International Journal of Applied Decision Sciences 0.654 2019
Degree Name & Area Year University City,Country
PhD- Marketing University of Science and Technology Beijing, China
MBA- Marketing Bahauddin Zakariya University Multan, Pakistan
  • PhD Excellent International Graduation Award in 2019
  • Outstanding International Student Research Award from China ministry education in 2018 with .8 million prize
  • Excellent International Student Award in 2018
  • Excellent International Student Award in 2017
  • Excellent International Student Award in 2016
  • Three days honorary official visit to high officials/places from China ministry of education in 2019
  • Certification of 'Best Doctorate Student' from PhD supervisor
  • Achieved over 31-IF in JCR-SSCI (HEC-W category journals), and over 36-IF including SJR-journals till now.
  • AE editor for the international journal SAGE OPEN (SSCI)
  • Achieved over 15k read on published article in last year worldwide
  • Published articles in ABS ranked journals
  • Honorary appointed Principal at Mohi-Ud-Din Islamic Inter college (AJ&K) for one year
  • Nominated for "Top-10 Stars" international students award by USTB
  • Secured "A" category Post-doctorate fellowship
  • Achieved over 150 citations in last one year
  • Honored being part of three US-based marketing books
  • Research based nomination for gold-medal
  • GC Pattoki position holder in annual examinations 2006
  • Published articles in JCR Q1 and Q2 categories
  • Published international articles in HEC Top "W" category
  • CSC doctorate scholarships winner in 2015
  • Achieved ‘Certification of Reviewers’ from distinct IF-international scientific journals
  • HEC Approved Supervisor
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