UNIVERSITY OF MANAGEMENT AND TECHNOLOGY

Academic Programs

Master of Studies in

Digital Marketing Analytics (Applied)

Introduction Program Summary Program Structure

Program Structure

Following are the details of the courses:

Core Courses:

  • Research Methodology
  • Statistical Analysis for Applied Statistics
  • Strategic Marketing Management
  • Business Analytics and Strategy

Elective Courses (Any Four):

  1. Marketing Analytics for Decision Making
  2. Social Media Analytics
  3. Integrated Marketing Communication
  4. Neuro-Marketing Research
  5. Digital Brand Management
  6. Project Management
  7. Product Innovation and Planning
  8. Digital Consumer Journey
  9. International and Export Marketing

Applied Project

Students will complete a 6-credit hours’ SME Consultancy Project

Apply Online

Chairperson Dept. of Marketing

Dr. Yasir Rashid
[email protected]

Batch Advisor

Mr Zeeshan Shaukat

[email protected]

Support Staff

Ms Ghina Rehman
[email protected]

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