UNIVERSITY OF MANAGEMENT AND TECHNOLOGY

News and Announcement

Seminar on E-Business Management

Monday, June 01, 2015

In collaboration with marketing club SBE, Office of industrial linkages invited CEO of Shophive.com, Mr. Arslan Nazir, to share his success story with SBE marketing students. He shared successful tips of launching online shopping websites in Pakistan to overcome challenges of upcoming era. Overall E -business management and customer satisfaction plans was also discussed in the session.

The importance of customer’s satisfaction on a particular product or service was discussed in detail.  It was highlighted that the customer satisfaction and retention can be achieved by launching a professional business site. The site should contain contact details of customers, product details and their specifications along with their prices.

The speaker briefed the participants about the process of inventory tracking, significance of shipment plans, and order handling techniques. The current market scenario of online shopping and future perspective of online business in Pakistan were also shared by the speaker.

The session was ended with a note of thanks from SBE and UMT.

 

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