UNIVERSITY OF MANAGEMENT AND TECHNOLOGY

News and Announcement

3rd Best Paper and USD 300 award

Monday, April 02, 2018

SBE, Department of Marketing has secured the 3rd Best Paper and USD 300 award at the 7th Asian Management Research and Case Conference (AMRC LUMS 2018) held in PC Bhurban on March 23-24, 2018.

Title of the article was “ An Empirical Study of the Consumers’ Attention towards Emotional Social Media Advertisements Using Electroencephalography (EEG)” by Rashid, Y. and Nazir, M.

© Copyright UMT, 2015. All Rights reserved.

Website Credits: OCM-UMT Back to Top