The Master of Science in Marketing seeks to enhance the frontiers of knowledge and research in the domain of marketing, by bridging the gap between academia and industry. This program shall inculcate critical thinking and analytical skills in the students, and enable them to add value to the ongoing processes and existing systems in public and private sectors.
In this ever changing world of today and especially the ever increasing volatility of Pakistani markets, it is extremely important for marketers to specify the information required to identify marketing opportunities, monitor marketing actions, and evaluate and improve marketing performance.
The motivation behind Master of Science in Marketing is to enable the students to address aforementioned issues, by sculpting traditional business operations into competitive tools for today's economy. With a distinguished faculty and future vision to develop industry-academia collaborations, UMT’s underlying aspiration is to develop a leading program in the region. The program will train both students and professionals of Marketing to satisfy the increasing job market needs of local and multi-national firms in Pakistan and beyond.
Program Description and Objectives
The two year program, Master of Science in Marketing, is highly challenging, extensively focused, and designed to transform the students into market leaders who have the capacity to generate creative and innovative solutions, and apply their acumen in real-world complex marketing issues.
The program emphasizes analytical and quantitative decision-making skills besides implanting the knowledge of marketing concepts, thus preparing the students for today’s marketplace. Students will go through rigorous training and will be exposed to latest concepts, tools, and techniques in marketing research.
The exposure to latest tools and techniques will polish the technical skills and expertise gained through coursework. The students shall be given exposure to paradigms of Consumer Behavior, Brand Management, Services Marketing, Distribution, Integrated Marketing Communications and Strategic Marketing.
This program shall provide students with acumen of how to increase an organization’s bottom line by implementing compelling marketing campaigns.